Identity
Recognising commercially crafted brand design; from brand schemes, systems, architecture, engagement, devices, logos, marks and any other experiential elements or touchpoints that make up a brand and its identity.
Submissions maybe multiple entry deliveries that may be apart of large project for brand design creation, refinement, redesign, or it might be individual assets related to brand design communication.
You can enter one or multiple sub categories for each piece of work for the awards, place your work into categories where you believe your work excels.
Brand Design Creation (ID101)
Crafting the visual worlds and brand identity elements for new commercial brands from scratch. This may include elements presented individually or collectively as part of a brand system.
Brand Redesign (ID102)
A comprehensive visual overhaul and redesign of an existing commercial brand’s visuality resulting in a substantially new look and feel of a brand’s elements, a brand’s identity or an overall visual brand system. The submission should show the previous design, so judges can compare the changes that have been made for the redesign.
Brand Design Refinement (ID103)
Adaptation, refinement, updating and tweaking existing commercial brand assets for fresher and subtly improvements. This may include elements presented individually or collectively as part of an updated brand system. The submission should show the previous design, so judges can compare the changes that have been made for the design refinement.
Brand Design Communication (ID104)
Individual commercial brand design assets to inform, persuade, inspire and overall assist brand presentation efforts across print or digital formats. This may include stationary and annual reports.
Other Brand Design (ID105)
Other brand design project submissions that don’t fit into the above sub categories should be submitted through this category with clear communication of deliverables.